H&M does it again… with Sonya Rykiel

After Karl Lagerfeld, Stella McCartney and Jimmy Choo (the last fashion star arrived in date), the extremely famous brand Hennes & Mauritz (alias H&M) teams up with another fashion icon, Sonya Rykiel.

This latter will sign a collection of lingerie and clothes for winter and sping collections. The 1th will come on December 5th in the 1.500 stores of the mark (in other words, H&M puts on a second "gold rush" after the launch of the collection by Jimmy Choo on November 14th, 2009!). These clothes will be also available in the stores of the brand Sonya Rykiel.

It will be necessary to wait on February 20th, 2010 to discover the new lines drawn by this stylist (clothes made of whool for women and children).

Then fashionistas, in your schedules (and get your credit cards ready) !

A fashion blog

It’s been a long time that I haven’t made shopping on those private sales web sites. By the way, I didn’t buy anything even when one of those famous web sites sold articles from Sonya Rikiel (to be honest, I couldn’t offer myself one of the so awesome purses even there were great sales like from 30 to 60 % off… And I almost bought some little cute underwears but unfortunately the stock were completely depleted !)

By the way, the Sonya Rikiel’s daughter (Nathalie) decided to create a blog to be more close to her customers and fashionistas (http://www.rykielles.com/). You can visit it on September 14th.

People can exchanges points of vue or so, new creations etc. Of course, Nathalie Rikiel will write some articles about fashion, but also exhibitions, movies and books, and will be recognized by the signature of « Dita du Flore ». For the absolute stylist fans, documents about fashion, videos and also advices from Sonya Rikiel will be abled to be consulted on line.

Another detail : "surprise" guests will write articles about their favourite trends. And Garance Doré will be the first one to inaugurate this blog.